There are some business owners who still cannot and do not see the validity of social media in a solid Marketing Strategy, and they generally quote a number of reasons for this. Some say that they want to see immediate results; others say that social media is a waste of time; others still believe that brand awareness and social media strategy do not help generate more sales. Through experience, we can confirm that all these myths are false, and that a solid social media strategy is vital for businesses to grow for a number of reasons as we shall see below.

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